Valentine's Day

Creative Direction, Strategy


While on Nordstrom’s Brand Strategy team, I led the creative strategy for Hallmark Holidays 2016 & 217 for our retention customer. My goal was playful creative playing off of the letterforms that make up “love” “mom” and “dad” that could have a lifespan and inclusiveness for more than just the traditional ideals associated with these holidays. I partnered with our in-store visual and signage teams to create the full immersive experience across all our stores and every digital platform. Vday_nordstrom_grid

Role: Creative direction and strategy


Recent Posts

Recent Posts

North WordPress Theme by Themelovin, Elite ThemeForest Author.