Tory Burch

Multi-Media Beauty Campaign

Creative Direction, Strategy

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Tory Burch requested an exclusive launch for her spring line of perfumes and beauty products. In line with marketing and business goals, I strategized a multi-media campaign that could marry Tory Burch’s current digital marketing efforts within Nordstrom’s current .com space. As creative lead, I collaborated with the digital ad team, catalog and in-store beauty displays for a cohesive brand experience.

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Role: Creative Direction and Design

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