Fashion Week

Creative Direction, Strategy


“Stay on top of all our coverage from New York City to London, Milan and Paris from your blogs, social media and buyer teams on our Nordstrom at Fashion Week Hub—with frequent updates daily.”

Nordstrom’s designer collections hosts Fashion Week on each Spring and Fall season. I was asked to create new custom templates for each city that could reflect runways, behind the scenes, designer quotes, street style and also site merchandising needs. The result was four robust digital landing pages that outperformed business sales and click-thru expectations.



Role: Creative Direction and design


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