While on Nordstrom’s Brand Strategy team, I led the digital creative strategy for Anniversary Sale 2016’s retention customer. The goal was to remain mindful of the retention customer’s needs and her perception of our brand. This year’s strategy was to think mobile first and add playful motion to the already playful graphics. I worked with our video team to concept a 10 second video that auto played on Nordstrom.com.
Role: Creative direction and strategy