Lunar New Year 2017

Creative Direction, Strategy

“Wishing happiness, good fortune and longevity to all.”



While on Nordstrom’s Brand Strategy team, I led the creative strategy for Lunar New Year 2017. My goal was vibrant creative that could appeal to many generations. I took into account the heritage of the holiday, and sourced an illustrator who could blend traditions with a new pop style of artwork. I partnered with our in-store visual and signage teams to create the full immersive experience across several stores, online and social.



Role: Creative direction and strategy


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