Nordstrom

Lunar New Year 2017

Creative Direction, Strategy

“Wishing happiness, good fortune and longevity to all.”

lunar_guide_computer

 

While on Nordstrom’s Brand Strategy team, I led the creative strategy for Lunar New Year 2017. My goal was vibrant creative that could appeal to many generations. I took into account the heritage of the holiday, and sourced an illustrator who could blend traditions with a new pop style of artwork. I partnered with our in-store visual and signage teams to create the full immersive experience across several stores, online and social.

LUNARNY_nordstrom_grid

 

Role: Creative direction and strategy

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